23:28 Brands, Featured, General, MAURICE LACROIX, News

MAURICE LACROIX X LABEL NOIR AIKON

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Limited to 50 Pieces, the new Aikon Automatic watch has been introduced via cooperation of Maurice Lacroix and Label Noir. The watch reflects the fine harmony of black and anthracite.

Emmanuel Curti, who is the founder of Label Noir, describes the collaboration with Maurice Lacroix as follows: “We really valued the urban and modern design of the Aikon. It’s a watch that lends itself to different finishes, it takes on a totally different look depending on the shades chosen.”

Thiébaut Bentz, who is the Product & Marketing Director of Maurice Lacroix says, “When Emmanuel Curti told us about his desire to work on the Aikon we were struck by his creative, modern and innovative approach. We saw the opportunity to redesign our most iconic model by changing certain elements that we wouldn’t have dared to change otherwise. That was also what allowed for a true collaboration!”

As to the technical specifications, 42mm stainless steel case is grey DLC with sand-blasted finish. The bezel is black and the sapphire crystal is AR-coated. It is water resistant up to 200 meters.

Powered by the Swiss automatic Maurice Lacroix caliber ML115 (base Sellita) with 26 jewels, 28,800 vph, it has a power reserve of 38 hours. The mechanism is rhodium plated. The watch has been processed with different finishing techniques including Perlage, Colimacon, and vertical Cotes de Geneve. The rotor is sun-brushed.

Dial is lacquered matte grey with black hands and Label Noir logo engraved on it.

The watch comes with a black calfskin leather strap and a black PVD triple-folding buckle.

The watch is available in Europe and the U.S. for EUR 2,300.

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Last modified: 14 January 2021
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