21:34 BELL & ROSS, Brands, General, News

Bell & Ross BR 05 Collection

AN URBAN INSTRUMENT

Bell & Ross, leading brand in the aviation watch market with its iconic square BR 03 model designed for professionals in extreme environments, is now unveiling its BR 05 collection. 

Faithful to the brand’s watchwords of legibility, functionality, reliability and precision, this new model boasts a resolutely urban look and feel. The lines of its case combine round and square, the basic geometric shapes that form part of Bell & Ross’ identity. 

The construction of the BR 05 surpasses the rigor of the square and transcends the perfection of the circle to define its own individual character. 

AN INTEGRATED DESIGN

The BR 05 belongs to the family of watches with an integrated case: the bracelet fuses with the case to create a unified piece. In the words of Bruno Belamich, Bell & Ross’ co-founder and creative director: “This integration of case and bracelet is not only in line with the brand’s visual identity, it also brings another dimension to the watch: the first link forms part of the case. 

This type of design harks back to the Seventies, and when transposed to Bell & Ross, it creates a result with a graphic style which is both striking and modern.” The satin-finished surfaces are perfectly flat. The polished bevels emphasize and enhance the volumes they contain. 

A NEW EDGE

These alternating satin-finished and polished surfaces are also found on the remarkably flexible steel bracelet. Particular attention has been paid to the arc of the curve, allowing all the components to be perfectly aligned and ensuring the bracelet can adapt seamlessly to any wrist. 

Technical Specifications:

The case, in satin-polished stainless steel or in 18kt rose gold, measures 40mm. It has an AR-coated sapphire crystal, a sapphire display back, and it is water resistant to 100 meters. 

BR 05 SKELETON REF. BR05A-GR-SK-ST 
Limited Edition of 500 Pieces 

BR 05 BLACK STEEL – REF. BR05A-BL-ST 

BR 05 GREY STEEL – REF. BR05A-GR-ST 

BR 05 BLUE STEEL – REF. BR05A-BLU-ST 

BR 05 GOLD – REF. BR05A-BL-PG 

Movement is the Swiss automatic Bell & Ross caliber 321 with 25 jewels. It features a 360° oscillating weight. Functions are: hours, minutes, seconds and date. The skeleton version features the Swiss automatic Bell & Ross caliber 322. Functions are: hours, minutes and seconds. 

Dials can be had in silver grey, navy blue or deep black sunray. Applique numerals and indices coated in SuperLuminova. Hands coated in SuperLuminova. 

It comes on a satin-polished steel or 18kt rose gold bracelet or a black or blue ribbed rubber strap with a steel or 18kt rose gold folding buckle. 

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Last modified: 29 December 2019
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