PIECE UNIQUE TO BE OFFERED AT AUCTION BY PHILLIPS TO SUPPORT CHILDREN’S CANCER RESERACH
Especially designed by Phillips in Association with Bacs & Russo to commemorate the 50th Anniversary of Zenith’s El Primero chronograph, this one-off watch will be auctioned in Geneva on November 9-10, 2019.
Proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network. The event around this special and unique timepiece crowns the Zenith El Primero 50th Anniversary World Tour across 5 continents throughout 2019, celebrating the first automatic chronograph in watchmaking history introduced by Zenith in 1969.
Exceptionally for this one-off creation, and for the first time for an El Primero, the watch is made in platinum. The dial is crafted from lapis lazuli and the strap is made from calfskin. It comes with a special 50-year international warranty.
“This will be the first and sole El Primero in platinum,” promises Zenith CEO Julien Tornare, adding, “and it is only fitting as we commemorate and celebrate a true breakthrough in the quest for precision in time measurement.”
“It was pure joy to work with the specialists at Phillips and the team at Zenith to explore the possibilities for realising a unique vision, creative and contemporary, that pushes the boundaries while respecting tradition,” says Aurel Bacs, Senior Consultant of Bacs & Russo, adding, “The result is quite becoming of the importance of the El Primero as a milestone in horology.” And particularly gratifying as well because proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network.
The platinum El Primero will be unveiled on the eve of the auction, at a special event on November 8 at the Hotel La Rèserve in Geneva. (Sold for 250.000 CHF)
